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Pop group signs licensing deal with Olivann Beauty.
December 4, 2012
By: TOM BRANNA
Editor
First toothbrushes and now fragrance. Pop group One Direction has signed a license partnership with Olivann Beauty, a spin-off of Fusion Brands Luxury Fragrance Division, to release a debut signature fragrance.Olivann Beauty will be responsible for all marketing to support the fragrance launch in 2013 while directing global sales and distribution efforts. To date, One Direction has sold more than 17 million records globally, their videos have been watched nearly 700 million times on VEV...
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